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Bay Area Group The Wild Writing Women Launches Exciting New Website

FOR IMMEDIATE RELEASE

P.R. Contact: Walter W. Hardy
President, W. Hardy Interactive, Inc.
(802) 609-1000 / e-mail contact

Wild Writing Women Launch Website Offering Electronic Literary Magazine

SAN FRANCISCO, CA [October 15, 2008] – Today San Francisco Bay Area authors group the Wild Writing Women launched an all-new AuthorFriendly-powered edition of their website at WildWritingWomen.com. Along with a full set of existing software features, such as an email newsletter suite, content management, reader reviews, article publishing and an information request system, this site uses new and enhanced software components that include the latest version of the AuthorFriendly store, which incorporates managed discount coupon codes and automated digital delivery of electronic-format products. The site launch coincides with the release of the group's newest magazine, Ireland: The Sacred and the Profane, which is being distributed exclusively in digital format through their AuthorFriendly-powered store.

Readers purchasing the digital magazine receive information via email that allows them to download and access their password-protected document(s). Users of the PayPal Express checkout are granted immediate access to these files - those who purchase the PDF-format publication with their credit card receive their download "keys" after the order is processed. The coupons component allows the Wild Writing Women to offer percentage- or dollar-based discount codes to friends, family and colleagues, through cross-promotions and as a free incentive to potential reviewers, who also enjoy a quicker, streamlined checkout process.

Founding member of the Wild Writing Women and owner of the second-ever AuthorFriendly website, MotorcycleMisadventures.com, Carla King said "AuthorFriendly literally empowers the author. With the decline of traditional publishing systems and the rise of digital media, authors are suddenly in control of their work. Distribution has always been a huge barrier, and now, with automated credit card and PayPal processing, authors can sell their work directly and keep the profits, whether a hard-copy book, merchandise, or digital download. The discount coupon system is awesome. It lets the Wild Writing Women track the success of our media campaigns by providing a unique code for each audience. It's a real kick to watch the site stats go up with each campaign, not to mention watching the reader reviews roll in! AuthorFriendly has also saved us money by consolidating our mailing list manager, blog host, and ISP into its all-in-one package. Finally, as webmaster for the Wild Writing Women, I appreciate the content management system that lets even the most luddite of the Wild Writing Women update web pages without having to bug me with continual requests." Jacqueline Harmon Butler, another founding member, also has an AuthorFriendly-powered website at JacquelineHarmonButler.com with other members coming on board soon.

AuthorFriendly is a comprehensive website solution for authors that provides them with a way to quickly and easily launch and manage robust, interactive websites at a manageable cost. Components include a complete email newsletter system, reader reviews, news/blog article publishing, information request management, on-line store and more. Under its extensible architecture, new components like the dynamic sitemap or RSS syndication pages can be integrated at the product level immediately. Both visually and functionally, AuthorFriendly sites can be completely customized, but can also be launched in minutes using any combination from a library of available templates. For additional details, please visit AuthorFriendly.com.

AuthorFriendly is developed and produced by W. Hardy Interactive Inc., creators of powerful websites and web-based software products, who offer design, development, consultation and actively managed multi-platform hosting, with offices in the San Francisco Bay area and Southern Vermont. Founded in 1995, W. Hardy Interactive has developed an expansive and loyal following with projects completed for clients of all sizes, from global corporations to local professionals. For additional information, please call W. Hardy at (802) 609-1000.

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