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W. Hardy Interactive Launches Innovative New Real Estate Website


P.R. Contact: Walter W. Hardy
President, W. Hardy Interactive, Inc.
(802) 609-1000 / e-mail contact

W. Hardy Launches Innovative New Real Estate Website for Sotheby's Partner

MANCHESTER, VT [November 16, 2007] – W. Hardy Interactive today announced the launch of an all-new website for leading Vermont luxury real estate company Vermont Country Properties Sotheby’s International Realty at VermontCountryProperties.com. Building on the latest in Web 2.0 technologies, this website provides a unique and powerful search experience. It integrates properties from two Multiple Listing Service (MLS) vendors to provide a searchable database of nearly 10,000 properties across the state. It also includes an advanced Content Management System (CMS) for customizing and enhancing properties listed by Vermont Country Properties Sotheby’s International Realty, as well as contents for various pages of the site.

The new VermontCountryProperties.com was designed from the ground up to allow for the best possible search-engine optimization. Through the use of advanced link and meta content generation, it dynamically builds tens of thousands of unique and descriptive pages which are updated daily and easily indexed by search engines, with a focus on specific geographical locations. This website also leverages on Web Services and push technologies to distribute the very latest in Vermont real estate property offerings to search engines for further integration across the Internet.

Many innovative solutions using cutting-edge, advanced interactive technologies were integrated. These include AJAX (Asynchronous JavaScript and XML) to query databases and rebuild content without reloading pages, as well as extensive use of CSS and JavaScript together to produce powerful new functionalities. This new site also features extensive integration of the popular new GoogleMaps application programming interface (API) and the Yahoo! User Interface Library (YUI) set of JavaScript application utilities and controls.

The new website was built on the powerful Java framework by using the Adobe ColdFusion programming language integrated with a Microsoft SQL Server database. ColdFusion provides for (among other things) Adobe PDF-format versions of listings to be created instantaneously. Animated components employ the new ActionScript 3.0 scripting language from Adobe’s latest release of Flash.

“This website has allowed us to demonstrate our high level of expertise in emerging Web 2.0 technologies, including Java, JavaScript, AJAX, Web Services, CSS and Flash,” states Walter Hardy, President of W. Hardy Interactive, Inc. and writer on Java technology for Sun Microsystems of Santa Clara, CA. Richard Montague, President of Vermont Country Properties Sotheby’s International Realty adds, “It provides us the foundation for our business; a phenomenal website that reflects the quality of our distinctive property offerings.”

Over the past eight years, W. Hardy Interactive, Inc. has developed several websites for Vermont Country Properties Sotheby’s International Realty, including a powerful Real Estate Web Product offering. As this real estate firm has grown from one office at the Stratton Mountain resort to a state-wide network of offices and agents, their web presence has grown and evolved along with it. The newest edition of their website truly reflects their position as the #1 luxury real estate company in Vermont. This website can be viewed at www.VermontCountryProperties.com and further information about its features and specifications can be found at www.WHardy.com.

Vermont Country Properties Sotheby's International Realty is a full-service real estate brokerage firm with six offices (Manchester, Stratton, Sugarbush, Okemo, Shelburne and Stowe) providing buyers and sellers alike with the most professional real estate services available, delivered by a staff of over 50 brokers and sales associates who are experienced, reputable and knowledgeable. They offer fine residential homes, condominiums, townhouses, land parcels and commercial real estate properties, as well as seasonal home and condominium rentals throughout the State of Vermont.

W. Hardy Interactive, Inc. creates powerful and sophisticated websites and web software products, offering consultation, technology partnerships and actively managed multi-platform hosting. Founded in 1995, W. Hardy Interactive has developed an expansive and loyal client following with interactive projects completed for Fortune 500 corporations, US Government departments and small businesses alike, including Sun Microsystems, IBM, TWA, the U.S. National Park Service, sportswear giant Arena North America and the first eco-tourism resort, Maho Bay Camps. For additional information please contact W. Hardy at (802) 609-1000.

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