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VCP Sotheby's Site Kicks Off Search Engine Optimization Campaign

FOR IMMEDIATE RELEASE

P.R. Contact: Walter W. Hardy
President, W. Hardy Interactive, Inc.
(802) 609-1000 / e-mail contact

VCP Sotheby's International Kicks Off Search Engine Optimization Campaign

MANCHESTER, VT [August 1, 2006] - Leading Vermont real estate brokerage Vermont Country Properties Sotheby's International Realty (VCP Sotheby's) today announced that is has recently released a revised and enhanced edition of its website at VermontCountryProperties.com to kick off a search engine optimization (SEO) campaign being managed by its long-time technology partner, W. Hardy Interactive. The first major revision since the 2005 launch of this six-office website, this edition features new technology developed to optimize the site's natural search engine placement. Other key software features, both related and unrelated to search engine optimization, were integrated as part of this edition of the website.

Meta data, which search engines use in ranking websites, now builds dynamically, providing unique and descriptive identifiers for the many pages across the site. A new component to the site's administration area facilitates management of the basic meta content for the VermontCountryProperties.com home page and each individual office's main page. As a user navigates the site, each and every page's meta content changes according to their location within the site and the criteria under which they are searching for properties. Also, previously long and non-descript URL strings were re-formatted to provide more informative content to search engines.

New pages for recently posted listings and luxury properties (listed at over $500K) were added for each of the six offices. A revised, more comprehensive navigation provides for quicker searching of property listings and addresses some minor browser-compatibility issues. Other software features integrated with the VCP Soteby's site during this round of review include a component that allows users to view and print real estate listings and clipboard contents in Adobe PDF format.

Vermont Country Properties Sotheby's International Realty is a full-service real estate brokerage firm with six offices (Manchester, Stratton, Sugarbush, Okemo and Stowe) providing buyers and sellers alike with the most professional real estate services available, delivered by a staff of over 50 brokers and sales associates who are experienced, reputable and knowledgeable. They offer fine homes, condominiums, land, townhouses and commercial properties, as well as many seasonal rentals throughout Vermont. During their seven-year relationship, W. Hardy Interactive has been instrumental in building the powerful Internet presence that VCP Sotheby's enjoys today, the foundation for which is their website administration, which allows staff from six offices to easily manage site content. More information about VCP Sotheby's can be found on the Web at www.VermontCountryProperties.com.

W. Hardy Interactive is a premier producer of interactive, database driven websites and software products. The cutting-edge technologies produced by this company's skilled development team enable websites to build unique content on-the-fly based on the individual interests, specific demographics and search criteria of their users. They also support advanced shopping cart and secure e-commerce transactions.

Founded in 1995, W. Hardy Interactive has developed an expansive and loyal client following with interactive projects completed for Fortune 500 Corporations including Sun Microsystems, IBM, Sotheby's International Realty and TWA, plus the National Park Service, sportswear giant Arena North America and the first eco-tourism resort, Maho Bay Camps. For more information please contact W. Hardy at (802) 609-1000.

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